👀 User behavior is simple:
If it takes more than 3 clicks to complete an action (purchase, form submission, etc.), you’re losing valuable leads and sales.
Here’s why 👇
✅ Attention spans are short
Your visitors won’t wait—they expect instant results.
✅ Friction kills conversions
More steps = more drop-offs. Keep it smooth and simple.
✅ Mobile users are impatient
Long journeys on small screens = higher exit rates.
✅ Perceived complexity is real
Even a simple task feels hard when it takes too long.
✅ 3-Click Rule = CRO best practice
Test after test shows: fewer clicks = more conversions.
💡 Takeaway:
Simplify your user journey.
Audit your funnels.
Aim for 3 clicks (or fewer) to every key action.