A Google Analytics audit by NextVision Strategies ensures accurate tracking, optimized configurations, and actionable insights. With 400+ projects completed, our expert team identifies tracking gaps, enhances data accuracy, and aligns analytics with business objectives. Unlock data-driven decisions, improved user experiences, and maximized marketing ROI with a tailored approach to growth.
To review tracking setup, goals, filters, and performance metrics.
To ensure proper tag implementation, event tracking, and troubleshooting.
To analyze social media campaign performance and integrate cross-platform data of Facebook, Twitter, LinkedIn, Snapchat, Pinterest, TikTok.
Check the data layer to ensure completeness and required parameters.
Verify Facebook Pixel, LinkedIn, Snapchat, and TikTok tracking codes
Verify account structure and ensure correct hierarchy
Check for duplicate tags; only one Google Analytics tag per page
Verify goals like form submissions and transactions are set up correctly
Set filters to exclude internal traffic, spam, and bot traffic
Ensure custom events ( clicks, video views) are implemented and tracked
Ensure tracking for product views, add-to-carts, purchases, and actions
Enable bot filtering to exclude known bot traffic
Link Google Ads to Analytics for accurate tracking of paid campaigns
Ensure reports and dashboards are accurate and up-to-date
Verify UTM parameters for accurate campaign tracking
Ensure tracking consent for GDPR and CCPA compliance
Use Tag Assistant or GTM Preview to test tracking setup
Add annotations for changes like redesigns or campaigns
Verify historical data is consistent and free from discrepancies
